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Creative Manager with over 25 years of experience driving visual storytelling from concept to final render.

A graduate of Bezalel Academy of Arts and Design (2003), combining classical artistic foundations with cutting-edge AI pipelines and 2D/3D animation production.

Proven track record of leading cross-functional creative teams, scaling startups, and delivering high-impact campaigns for global brands.

Work experience

  • AI, Animation & Design Lead | OpenMic (Jan 2024 – Jun 2026)

    • Pioneered end-to-end AI workflows, animation, and design architecture for an EdTech startup founded by the creator of BrainPOP.

    • Developed AI-driven production tools enabling students to transform creative ideas into fully realized video clips, bridging generative AI with traditional animation.

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  • Creative Manager & Art Director | Igloo Creative House (May 2022 – Jan 2023)

    • Directed and mentored in-house 2D/3D animation teams, ensuring narrative cohesion across commercial campaigns for Meta and diverse B2B/B2C clients.

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  • Creative Lead | GistMD (Mar 2020 – Apr 2022)

    • Directed the creation of localized medical shorts in collaboration with Ichilov Medical Center, translating complex clinical data into accessible, empathetic narratives.

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  • Art Director | VSM New Media (Dec 2018 – Mar 2020)

    • Oversaw cross-functional freelance teams and maintained brand alignment on global multimedia projects.

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  • Animation Team Manager | Srutonim (Jan 2015 – Feb 2017)

    • Managed an in-house animation team delivering high-volume promotional shorts and series while streamlining internal pipelines.

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  • Animation Studio Manager | Pops (Oct 2011 – Dec 2013)

    • Recruited and supervised a global network of 150+ freelance animators, orchestrating the mass production of 1,000+ personalized mobile animation notifications.

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  • Lead Animator & Illustrator | Comverse (May 2005 – Dec 2009)

    • Designed unique avatar characters for the "Klonies" department and produced animation assets for global partners including Skype and China Mobile.

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  • Lead Animator | Pil Animation (Jul 2003 – Mar 2005)

    • Supervised production and animated broadcast series and commercials.

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